In an exciting move to enhance the image of Wellness & Wellnest Tourism in Mandalika, TOFFIN NTB has teamed up with the Mandalika Hotel Association (MHA). This strategic partnership is a big step forward in promoting education, literacy, and empowerment for tourism and coffee-based creative industries in West Nusa Tenggara.
The collaboration aims to integrate coffee culture with the hospitality and tourism sectors, positioning Lombok as an experience-based tourism destination with global appeal.
Exciting Programs on the Horizon
Several standout programs are planned, including the 2026 Calendar Event collaboration, which will feature themed activities around coffee, hospitality, and local culinary innovation. Additionally, a Roadshow Side Event will host latte art competitions, pastry training, and beverage innovation workshops using Lombok coffee. These events will bring together baristas, chefs, small business owners, and tourism students.
I Putu Agus Surya Negara, Toffin Bali Sales Executive Supervisor and TOFFIN NTB Representative, emphasized that this partnership is a testament to TOFFIN’s commitment to building a globally competitive national coffee ecosystem. “We believe that coffee is not just a product but a part of cultural identity and lifestyle. Through synergy with the Mandalika Hotel Association, we aim to add value to Lombok’s tourism industry while opening new opportunities for baristas, coffee entrepreneurs, and hospitality players in the region,” he said.
A Vision for the Future
Lalu Sandika Irwan, Head of Public Relations at MHA, highlighted that this collaboration aligns with MHA’s vision to strengthen the capacity of hotel human resources and elevate the standard of tourism services in Mandalika. “We see tremendous potential in the coffee industry to become a new tourism magnet for Lombok. This collaboration will provide sustainable educational and empowerment opportunities for our members while supporting the broader Wellnest Tourism agenda in NTB,” he noted.
About TOFFIN Indonesia
TOFFIN is a leading provider of coffee business solutions and food services in Indonesia. With a national network and international reputation, TOFFIN is committed to supporting the growth of the coffee industry through training, product innovation, and strategic cross-sector collaborations.
About Mandalika Hotel Association (MHA)
The Mandalika Hotel Association is the official body for hotel businesses in the Mandalika area, Central Lombok. MHA plays an active role in advancing sustainable tourism through collaboration, human resource development, and innovation based on local potential.
